Evergreen real estate resource
This Is Not a Real Estate Mailer
This is not a normal real estate mailer. It is short, blunt, and built around one useful idea: your home's value is not whatever a website guesses.
Read one thing. Keep what helps. Throw the rest away.
Online estimates miss context.
Condition, upgrades, layout, lot position, and current buyer behavior all matter.
Condition, upgrades, layout, lot position, and current buyer behavior all matter.
Price is positioned, not found.
Comparable sales, competition, presentation, and timing work together.
Comparable sales, competition, presentation, and timing work together.
The first price matters.
Overpricing can reduce trust, extend market time, and lead to weaker results.
Overpricing can reduce trust, extend market time, and lead to weaker results.
And yes, there is a banana joke in there.
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